Snap might be best known for the popular Snapchat app, but after previewing the company’s new Snap OS 2.0, due to ship on its consumer-focused AR glasses next year, that might soon change. I recently ...

Snapchat aims to bring back the AR lenses to desktop with a Chrome extension, which is now available for a public preview. This extension allows people to use fun AR lenses in video calls, virtual ...

In what may be the closest thing to casting glamour spells that tech can muster, Snap Inc. and NYX Professional Makeup are bringing a new Snapchat experience that recommends personalized beauty looks ...

It’s the latest AR filter aimed at trying to get users to buy stuff in the real world. It’s the latest AR filter aimed at trying to get users to buy stuff in the real world. is a senior science ...

A demo of Snap’s full-size AR mirror, which applies visual effects much like a phone. The technology is aiming for retail stores, including Men’s Warehouse. You step into a store to look for some new ...