Xbox is rolling out a test for ad-supported cloud gaming that will be available on a voluntary basis for members of its fan-feedback community, Xbox Insiders. Beginning Thursday, Xbox Insiders with an ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Advertising and the video game industry have been intertwined for ...

Microsoft has recently filed a patent that would allow Xbox to show users ads during games. The patent, which was filed on April 23, 2026, doesn't necessarily indicate that Xbox plans to roll out such ...

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

The New York Times has put a spotlight on its Games app. Many of the games – including Wordle, Strands, Connections and, until recently, the Mini Crossword – are free to users regardless of whether ...

Forbes contributors publish independent expert analyses and insights. Gabriel A. Zainescu writes about AI, marketing and building things. This voice experience is generated by AI. Learn more. This ...

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GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Microsoft announced some significant changes for Xbox Game Pass ...

Samsung Ads, the advanced advertising division of Samsung Electronics, has launched a new interactive ad format called Samsung GameBreaks. The new feature creates different opportunities for brands to ...

Xbox is officially testing a new ad-supported way to stream select games with the Xbox Insiders audience as a potential solution to affordability concerns from the gaming community. Xbox is continuing ...