Google Ads | Why an increase in click-through rate can lead to a worse cost per acquisition

My click-through rate went up, but inquiries didn't increase.” If you see numbers like this in your ad report, do not judge ...
MediaPost

"First Position" Ads Dominate Click Throughs

According to data analysis from MarinSoftware, smartphone click-through rates have been trumping desktop and tablet click-through rates for some time. But, the report asks, how important is ad ...
Search Engine Roundtable

Google Click Through Rates Improving For Organic Results With AI Overviews

Google may be doing something right with improving the click-through rates from the organic search results page that contain AI Overviews. An update report shows the CTR is improving, after numerous ...
Searchenginejournal.com

Google CTRs Drop 32% For Top Result After AI Overview Rollout

A new study from GrowthSRC Media finds that click-through rates (CTRs) for Google’s top-ranking search result have declined from 28% to 19%. This 32% drop correlates with the expansion of AI Overviews ...
Search Engine Roundtable

Similarweb Data: ChatGPT Ads Click-Through Rates

Similarweb published some data sharing the click-through rates for OpenAI's ChatGPT ads. The overall CTR for ChatGPT ads are 0.68%, the top quartile is 1%, the best brands are 1.57% and the peak CTR ...