LinkedIn has appointed R/GA as global strategic creative agency for LinkedIn Ads following a competitive pitch process, ADWEEK has learned. “We’re proud to collaborate with such an iconic brand and ...

In a crowded digital marketplace, attention is easy to attract for a moment but difficult to sustain. Consumers scroll past ...

Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

These creatives got brands back on track and stirred up online buzz with outsider ideas that won hearts and minds Breakthrough ideas require creatives who are not just culturally savvy—they must be ...

You're currently following this author! Click to unsubscribe from email alerts. Don't sound the death knell for ad agencies yet. Artificial intelligence threatens to upend the ad agency sector.

At the new ad agency Ability Machine in Nashville, creatives have access to a full suite of tools ranging from podcasting and photography studios to lighting equipment and design software. They also ...

If you are an aspiring entrepreneur with a background in digital marketing, communications or creative design, launching an advertising agency can be a high-potential path to business ownership. You ...

The names have changed. The services have multiplied. Clients have become more demanding. Technology has transformed the way campaigns are created and measured. And agencies now compete not just with ...