It’s hard to argue that Lidl’s launch of its “biggest ever price reduction” in its German heartland last year went to plan. Not only did rivals Edeka, Rewe and Aldi quickly respond and, in some cases, ...
In Germany, a number of food’s key trends are gaining traction. GLP-1s are beginning to enter the conversation, and consumers are starting to diversify their protein sources. Germans are also seeking ...
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