Good Good Suffers Another Blow as Target Pulls Products, PGA Tour Pressured to Cut Ties Over Callaway Ad Fallout

In March 2025, Good Good closed a $45 million funding round and turned that momentum into history. Essentially, it marked the first digital golf brand to land title sponsorship for a PGA Tour event.
GOLF.com

Callaway nixes Good Good partnership after driver-ad fallout

Less than a week after Callaway and Good Good Golf removed an ad for a collaborative driver that featured a man pushing a woman to the ground, the two companies are no longer working together.
nytimes.com

How Good Good’s crash and burn is changing golf’s fascination with bro influencers

(Illustration: Kelsea Petersen / The Athletic; Photos: Icon Sportswire, Johnnie Izquierdo / Getty Images) A group of influencers filmed an advertisement intended to parody an independent movie, the ...
GOLF.com

Good Good and Callaway made a mistake. Now they’re paying the price

Good Good and Callaway Golf knew they had a problem. As a jarring clip of their short-lived, now-infamous driver ad began circulating on social media Friday, the blowback was swift, widespread and ...
Forbes

Callaway And Good Good Golf Relationship Over After Advertisement Backlash

Forbes contributors publish independent expert analyses and insights. Founding member of Break80 Golf. This voice experience is generated by AI. Learn more. This voice experience is generated by AI.
Business Insider

Inside Good Good's sudden unraveling

You're currently following this author! Click to unsubscribe from email alerts. Author of the CMO Insider: Creator Brief newsletter The stars of YouTube supergroup Good Good could hardly contain their ...
AOL

Good Good CEO and co-founder launches 4 am attack on Callaway as brands turn on each other

Matt Kendrick put Callaway on blast after one of the largest equipment brands cut ties with Good Good Golf. Kendrick, the CEO of Good Good Golf, tweeted for the first time in 11 years to tear down his ...
Business Insider

Good Good's brand has been battered by an ad fiasco, but there's a path forward

You're currently following this author! Click to unsubscribe from email alerts. Author of the CMO Insider: Creator Brief newsletter Good Good has seen major fallout from an ad with Callaway that ...
Fox Sports

CEO and president of Good Good Golf ousted after much-criticized driver ad, reports say

Good Good Golf CEO Matt Kendrick and president Joe Flannery have left the company in the wake of an outcry over an advertisement for a new Callaway driver that showed a man shoving a woman to the ...
USA Today

Callaway ends brand partnership with Good Good Golf after controversial ad

Esteemed golf brand Callaway has officially cut ties with YouTube group Good Good Golf following the group's controversial advertisement promoting a new driver collaboration between the companies. The ...
Hosted on MSN

Good Good was golf’s hottest company—until an ad went badly, badly wrong

Garrett Clark and his buddies spent years building an ultra popular YouTube channel devoted to their love of golf. They called it, simply, “Good Good.” With their jokey, back-slapping attitude, they ...