The LEGO Group and Sanrio announced a multi-year partnership on Oct.

LEGO Hello Kitty is officially happening: LEGO Group and Sanrio announced a multi-year partnership on October 6, 2026, ...

The Lego Company is an iconic toy company. Its brand power and financial success have likely led many investors to wonder ...

LEGO and Sanrio will launch the first Hello Kitty and Friends sets in 2027, bringing the popular franchise to the LEGO ...

Today, the LEGO Group and Sanrio Co., Ltd. reveal an exciting new partnership that will bring the characters and universe of ...

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The LEGO Group and Sanrio have revealed a new partnership that will bring the characters and universe of Hello Kitty and ...

The LEGO Group has been recognised as number one in the 2026 Global RepTrak® 100, the annual ranking of the top 100 most reputable companies. According to RepTrak, the achievement reflects strong ...

NEW YORK, Oct. 12, 2026 /PRNewswire/ -- Today at New York Comic Con (NYCC), the LEGO Group announced a first-of-its-kind ...

NEW YORK, March 1, 2025 /PRNewswire/ -- Today, the LEGO Group unveils its largest product portfolio at Toy Fair 2025, highlighted by the first sets from the newly revealed LEGO® Bluey™ theme in ...

DK+ and LEGO Group partner with Mo Willems for new interactive Pigeon storybook that includes buildable LEGO elements for ...

Lego and Nike will start producing “co-branded products, content, and experiences starting next year,” according to the companies. It’s unclear exactly what that means, but the potential of merging ...