Maybelline is under fire again for hiring a bearded makeup artist to star in its latest ad — just weeks after the brand fielded calls for boycotts over tapping Dylan Mulvaney to promote its concealer.

Conservative media figures and social media users are targeting Maybelline, the latest in a long line of businesses branded “woke” for progressive marketing, for posting a makeup ad featuring a ...

L’Oréal-owned Maybelline joins a growing list of marketers that are dipping into the nostalgia well, dusting off old marketing assets and reinventing them with an eye toward young consumers. “Maybe It ...

Which mascara is best, Lancôme or Maybelline? When deciding which mascara to buy, you have a choice of colors and formulas, including waterproof formulas, and those that lengthen, volumize and curl ...

Maybelline New York is targeting music and gaming communities with the launch of an interactive Roblox campaign, “Makeup Your Mix,” according to a press release. The effort was made in partnership ...

Mascara is one of those beauty staples I’d rather not splurge on. As a beauty writer, I've tried so many formulas over the years, and I truly believe that the more affordable mascaras are some of the ...

Maybelline’s new sky tubes mascara made our lashes “double in length” - Make-up removal without the eye aggro? Sign me up ...

Slowly but surely the beauty industry has started waking up to the needs of a diverse customer base. Having 40 (or more!) shades for a foundation launch is the new normal, and there are more ...

In a word, drugstore foundation shopping is a struggle. Between the bottles that weirdly distort every shade, the mystery of figuring out which finish you're in for, and the far and few options for ...