Case Study: How One Company's Thought-Leadership Content Is Driving New Business, Exposure by Kimberly Smith Marketing Strategy Emulate these best-practices for launching a well-trafficked corporate ...

I have a very curious case that my colleague Joe Folkman and I found in our data, a case we need some help settling. We invite all readers to adopt a Sherlock Holmes mentality to see if we might ...

Daniel Liberto is a journalist with over 10 years of experience working with publications such as the Financial Times, The Independent, and Investors Chronicle. Andy Smith is a Certified Financial ...

If you’re leading your team through big changes, this episode is for you. In early 2015, Microsoft’s senior leaders were facing a set of difficult decisions. The firm had been struggling to innovate ...

Situated at the crossroads of three continents and linking the Mediterranean and Red Seas, Egypt offers the shortest and most secure route for laying cables between Asia and Europe. It also connects ...

In the earliest stage of a startup, credibility is your scarcest resource. You may have a compelling vision, a solid product direction, and a clear understanding of the problem, but your prospects don ...

NEW YORK – A Google executive revealed the company’s mobile strategy, detailed case studies and discussed the market potential during the keynote address at Mobile Marketing Day, hosted by Mobile ...

An icon in the shape of a lightning bolt. Impact Link If you attend business school, you can expect to read a lot of case studies. Professors love them because they offer real-world examples of why ...

Given its geography as an island nation, 99 percent of Japan’s communications depend on subsea cables. Perhaps as a natural consequence, Japan is a significant player in the subsea cable industry, ...