When Swatch unveiled its MoonSwatch follow-up last year in the form of a dive watch collaboration with luxury brand Blancpain, the response was positive but far more muted than what we saw with the ...

Swiss multi-brand Swatch Group has no time for a U.S. activist investor but amid a turbulent backdrop the outcome of its next ...

Timepiece brand Swatch has recently faced criticism over a new ad featuring a model recreating a racist gesture. Despite the brand's speedy apology, the internet has been steadfast in its objection to ...

Although Swatch’s collabs with Omega and Blancpain share some commonalities — both are Bioceramic clones of iconic luxury tool watches — they’re also have many differences, including their movements, ...

Swatch has never been shy about letting people remix its watches with Swatch X You (I have a few myself), but now it’s handing fans an even bigger brush. The brand has launched AI-DADA, a new ...

The nice-price watch that will make you fall in love with the iconic brand all over again Written By Written by Contributor, Buy Side Jeremy Freed is a contributor to Buy Side and lifestyle expert on ...

Forty years ago, in 1982, the founders of Swatch were faced with a huge decision – should their new revolutionary plastic watch be round or square? For the uninitiated, they chose round, and that ...

Swatch Group AG recommended its shareholders vote against US activist investor Steven Wood’s bid to join the Swiss watchmaker ...

There are objects we associate with the late 20th century that function almost like time machines—cassette tapes, arcade tokens, VHS spines bleached from sunlight. Add Swatch watches to that list. The ...

Omega and Swatch know that collaborations are a surefire way to turn heads. Louis Vuitton teaming up with Supreme broke hypebeast brains. Gucci and North Face caused ...

ZURICH (Reuters) -Swiss watchmaker Swatch (UHRZ.XC) has begun selling a special edition watch with the numbers three and nine reversed on its face in a play on the 39% tariffs President Donald Trump ...

ZURICH, April 8 (Reuters) - Swatch has once again opposed GreenWood Investors' bid for a seat on the board and has urged shareholders to vote against the activist investor at its upcoming annual ...