For marketers, the possibility of viral success is almost intoxicating. Over the course of mere minutes, it seems like your brand could achieve near-universal reach and encode in people’s memories in ...

Every brand wants to show up in the moment, whether it's the Super Bowl, the World Cup or a story that takes over LinkedIn by lunchtime. We live in a world where culture moves fast, distribution is ...

en wondering, what is real-time marketing? Are we delivering content in seconds? Milliseconds? Even faster? It can sound like marketers need to live in the world of the Oscar contender Everything ...

To learn more about our editorial approach, explore The Direct Message methodology. Back in 2014, marketers couldn’t agree on what real-time marketing actually meant. Was it personalizing website ...

An icon in the shape of a lightning bolt. Impact Link Written by Jason Ing, chief marketing officer at Typeface Every brand wants its moment. The Big Game. A viral trend that lights up social feeds.

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Despite an improving economy and record-setting consumer ...

For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...