Newspaper ads are meant to be read. Hyundai’s new one wants to be listened to. On the front page of Hindustan Times, the ...

Personality rights and deepfakes: how court orders and India’s new IT Rules give creators a legal shield against AI ...

Generative video cost is rewriting ad budgets. See where AI video ads beat a production shoot, where they don’t, and how to ...

Amagi, the media industry cloud company, announced that KT Studio Genie (KTSG), the content subsidiary of KT Corporation.

World Cup 2026 advertising lessons: from McDonald’s exit to Levi’s covered logo, see what brands learned and what it means ...

Bid shading reshaped programmatic after the first-price shift. See how it works, what it costs, and who actually benefits: ...

An AI-assisted ad can go viral, but does it work? See what System1, Kantar, IAB and NYU data reveal about how audiences ...

Can award shows and reality TV sustain CTV premium ad rates beyond cricket? Here is what advertisers and streaming platforms ...

Programmatic guaranteed is back. Here is why premium publishers are pushing fixed deals again and what it means for ...

Cross-border creators are helping Indian influencers build NRI and global diaspora audiences. Here is what brands and ...

Explore key insights from the 6th Programmatic Asia Symposium – Delhi 2026, where industry leaders discussed AI-led ...

Principal-based buying is going mainstream. Here is what agency trading desks mean for advertiser transparency, disclosure ...