Explore how ads.txt and sellers.json help Indian advertisers verify programmatic supply chains, identify authorised sellers ...
Explore how jewellery, apparel and travel brands plan for India's winter wedding season through consumer insights, digital ...
Personality rights and deepfakes: how court orders and India’s new IT Rules give creators a legal shield against AI ...
Newspaper ads are meant to be read. Hyundai’s new one wants to be listened to. On the front page of Hindustan Times, the ...
World Cup 2026 advertising lessons: from McDonald’s exit to Levi’s covered logo, see what brands learned and what it means ...
Generative video cost is rewriting ad budgets. See where AI video ads beat a production shoot, where they don’t, and how to ...
Outcome-based buying is reshaping ad budgets and agency fees. See how India’s advertisers are shifting from impressions to ...
Somewhere in a Mumbai studio last year, a team of designers put the finishing touches on a face that did not exist. Every eyelash was rendered, every strand of hair simulated, every micro-expression ...
An AI-assisted ad can go viral, but does it work? See what System1, Kantar, IAB and NYU data reveal about how audiences ...
Bid shading reshaped programmatic after the first-price shift. See how it works, what it costs, and who actually benefits: ...
Amagi, the media industry cloud company, announced that KT Studio Genie (KTSG), the content subsidiary of KT Corporation.
Can award shows and reality TV sustain CTV premium ad rates beyond cricket? Here is what advertisers and streaming platforms ...
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