The functional fitness competition is bringing events to New York, Chicago and four other cities in 2027, joining a growing field of brands looking to capitalize on the Hyrox boom ATHX Games is making ...

What your studio might be worth requires more than a simple multiple to answer. Every time I read about a big fitness deal closing at 15x, part of me chuckles and thinks, “Maybe one day!” Then I ...

Let’s take the stairs, national edition: the workout that fills 250 spots in minutes is bringing its DJ and coach-led workout to four new cities Tampa’s hardest-to-land, no-cost ticket is going on the ...

Operators, equipment makers and tech execs share the equipment, technology and physical design trends set to shape the next generation of fitness facilities For decades,… ...

Wahlberg says his first club will beat competitors on price, offering recovery services, blood work and hormone therapy. EoS Fitness has notably been involved in… ...

Serving as the title sponsor for World Major Marathons like Chicago and Boston, the banking giant sees a big opportunity to connect with younger consumers,… ...

The activewear brand’s new campaign with Megan Thee Stallion takes a direct shot at Shane Gillis’ controversial SNL bit about what women wear to the gym After Shane Gillis’ controversial “Saturday ...

With 84 studios in development, RockSalt Pilates is widening its instructor pool beyond certified Pilates professionals and drawing franchisees from the food sector Most stories… ...

As hybrid racing grows, organizers are finding new places to make people sweat. Right now, the phenomenon is mostly limited to France and surrounding countries, although it could make its way to the U ...

As roll-ups swallow the fitness industry, a crop of successful independent, founder-owned concepts are scaling on their own money — and instincts Private equity has… ...

The massage and recovery tech company continues to build momentum under new leadership, adding Tom Brady-inspired massage sessions to a partnership roster that also includes Equinox and top hotels Tom ...

New data shows a handful of cities repeatedly emerging as international fitness hubs, led by global hotspots like London, New York and Paris New data from ClassPass offers a look at where travelers ...