Majid Al Futtaim used earned media, mall activations and its wider ecosystem to roll out its Ma’an SME initiative across the ...
Combining culturally rooted creative, creator collabs, OOH ads and WhatsApp, the Omnicom Media MENA campaign supports its ...
Red Dot Marketing, the Dubai-based integrated marketing agency, will lead regional social media and community engagement for ...
Samsung Electronics MENA’s Omar Saheb explores how its Instax collaboration taps into Gen Z’s appetite for physical keepsakes ...
The bid gives PHI Advertising the rights to install and commercially operate four bridge ad panels and two static hoardings.
Campaign Breakfast Briefing returns to Dubai on November 13, exploring OOH advertising, creativity, measurement and ...
YouTube Shopping launches in the UAE, Saudi Arabia and Egypt with Amazon, enabling eligible creators to earn commissions from product recommendations.
Mastercard revamps its Dubai Experience Centre with immersive demonstrations and collaboration spaces to strengthen customer ...
Jazeera Airways brings its Vanguard Symphony Orchestra sponsorship on board with a live performance for passengers flying ...
AppsFlyer's Sarah Maina explains how marketers can distinguish genuinely incremental demand from purchases that have simply ...
Through four lifestyle personas, hero films and regional creator collabs, the Hyundai MEA campaign shows SUVs that fit the ...
Former Moloco revenue leader Dock Kim will expand Bidease's regional presence and growth across gaming, shopping and fintech ...
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