Two days before the climax of this year’s World Cup, kitmaker Adidas ran a hastily constructed ad campaign highlighting talisman players Lamine Yamal and Lionel Messi in front of its famous triple ...

Last week’s remedies ruling in the U.S. Justice Department’s antitrust case against Google and its ad tech offering, i.e., the sell-side assets of Google Ad Manager (formerly DoubleClick), resolved ...

Keep up to date with Digiday’s annual coverage of Advertising Week in New York. More from the series → Advertising Week New York, a four-day conference that draws nearly 20,000 of adland’s finest, is ...

Following the ubiquitous nature of short-form video, it’s no surprise that short stories, otherwise known as micro dramas, are now attracting attention. These mobile-first shows run just two to three ...

This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing unpacks the ...

Since OpenAI started selling ads in ChatGPT in February, advertisers have kept coming back to the same complaints: they can’t measure the ads properly, they don’t have enough formats to work with and ...

Last year, the conglomerate announced plans to center creators in its marketing, and has since built an army of 300,000 of them, activating 50,000 at this year’s FIFA World Cup. What’s less well ...

Georgia-Pacific didn’t set out to prove a point about programmatic’s future in 2024. It set out to stop wasting money on 30-odd SSPs that all appeared to be selling more or less the same inventory.

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → The FIFA World Cup 2026, ...

The Trade Desk built its dominance by being the obvious choice. It’s still the obvious choice. Just not as obviously as it used to be. On the surface, The Trade Desk is not a company in trouble.

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Ask anyone on the Croisette this week what’s transforming the ...

This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing looks at why ...