As brands pour budgets into live experiences, the person holding the microphone is quietly doing some of the most important risk management in the room Every brand that invests in a live event is, in ...

India's events industry sells spectacle. The people who build it know the real story is written in the two days before the lights come up Every event, whether a corporate launch, an award night or a ...

The General Manager of THE Park New Delhi speaks to Ruhail Amin about the transformation of the 226-room property, building Tyde as a standalone dining destination With a career spanning more than two ...

The three brands use adjacent OOH sites on Mumbai’s Western Express Highway to create a sequential narrative spanning matchmaking, grooming and fashion On Mumbai's Western Express Highway, three ...

The limited edition can, launched exclusively on Zepto in Delhi NCR, uses scarcity, football fandom and collectability to turn a beverage into a keepsake Stealing the spotlight before it even arrived, ...

The 63,000-sq-m expansion will feature Hogwarts, Diagon Alley and the Forbidden Forest, with construction targeted for completion in 2029 Warner Bros. World Abu Dhabi is expanding its Wizarding World ...

The integrated campaign positions the new Kylaq Sportline around the restless energy of a generation that chooses to carve its own path Škoda Auto India and BBH India have launched ‘For the Restless’, ...

Gifts received on the occasion of an individual’s marriage are exempt from the Rs 50,000 threshold, while other gifts may be taxable depending on the giver and value The Rs 50,000 threshold applies to ...

The first collaboration between adidas Originals and VegNonVeg reworks the Samba as an open-back mule, drawing on the form, colours and ornamentation of the traditional Indian Jutti adidas Originals ...

Executed by Posterscope India, the festive outdoor installation uses a moving swing, 3D elements and Havells Wires branding to create a visual Ganpati experience The festive season has prompted ...

After Onam in the South and Ganesh Chaturthi in the West, the festive calendar now moves towards the East, where one festival virtually takes over the cultural landscape. It is Durga Puja. While ...

Hosted at 24/7 Bar, The LaLiT New Delhi, The Doll House brought together beauty, drag, music and performance for a Dolly Parton-inspired night under Kitty Su’s Pure Love Friday Delhi's nightlife took ...