According to reports, the campaign encourages consumers to embrace real-world experiences while highlighting concerns around AI's environmental footprint Polaroid has launched a bold out-of-home (OOH) ...

Novotel Jaipur Convention Centre hosted the Accor South Asia GM’s Conference 2026, bringing together general managers and hospitality leaders from across the region for two days of strategic ...

As brands pour budgets into live experiences, the person holding the microphone is quietly doing some of the most important risk management in the room Every brand that invests in a live event is, in ...

India's events industry sells spectacle. The people who build it know the real story is written in the two days before the lights come up Every event, whether a corporate launch, an award night or a ...

The second edition of the Sikkim Arts and Literature Festival (SALF) 2026 will take place from October 28 to 30 at Ridge Park ...

Spanning 120 markets and 35 brands, Unilever’s FIFA World Cup activation blends creators, commerce and fan experiences at scale For decades, FIFA World Cup sponsorships were dominated by television ...

India’s MICE growth now hinges on turning world-class infrastructure into global event wins Over the past few years, India has poured capital and ambition into convention infrastructure at a scale the ...

The three brands use adjacent OOH sites on Mumbai’s Western Express Highway to create a sequential narrative spanning matchmaking, grooming and fashion On Mumbai's Western Express Highway, three ...

For decades, retailers measured success through footfall, conversions and sales per square foot. Today, some of the world's most influential brands are pursuing a different metric: fandom. Nike's ...

According to reports, brands are leveraging immersive fan zones, interactive installations and community experiences to deepen engagement during FIFA The FIFA World Cup continues to serve as one of ...

The General Manager of THE Park New Delhi speaks to Ruhail Amin about the transformation of the 226-room property, building Tyde as a standalone dining destination With a career spanning more than two ...

International buyers highlight Kerala’s wellness, culture, heritage, nature and homestay offerings while calling for stronger global tourism marketing The 13th edition of the Kerala Travel Mart (KTM) ...