How To Use This Brief Trend lifecycle reports lay out the current phase of a trend and how this affects markets, providing ...

How To Use This Brief Decision briefs lay out the key evidence, strategic context, and paths forward behind a specific ...

Executive Summary The Skift Travel Health Index stood at 99 in September, 1% below the previous year. Performance varied across regions, with Latin America and North America above the benchmark level, ...

The State of Travel report is your essential guide to understanding the trends shaping our industry. 150+ charts to help you stay ahead of the modern traveler and make the decisions needed to win in a ...

The hotel technology sector is shifting from cost center to growth engine, with AI, data integration, and guest-facing tools driving efficiency and revenue, but success hinges on modernized systems, ...

The times, they are a-changin’. This is the fifth year of Skift Research’s annual State of Travel report and it's time for a facelift. In past editions of this report, we examined each of the industry ...

Hotel loyalty is being reshaped by rising traveler expectations, rapid advances in technology, shifting economic conditions, and evolving owner priorities. This report maps the forces redefining ...

If 2023 was the year of revenge travel, and 2024 of normalization, what will 2025 bring? Likely a slow and steady baseline of growth amid divergence, challenges, and change. Welcome to Skift ...

There is an apocryphal ancient curse: “May you live in interesting times”. We in the travel industry are certainly living through an interesting time for tourism in 2025. After a smooth take-off at ...

Artificial intelligence is changing how travelers discover and evaluate travel options. Tasks once handled by search engines, online travel agencies and travel agents, such as finding destinations, ...

The global cruise industry generated $71 billion in revenues in 2024 and is projected for strong growth, with a forecasted growth rate of 5% year-on-year, to reach $78 billion by 2026. This report ...