AI gives every marketer access to similar tools. So, how’s that going to help your brand stand out? Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney sits down with Mastercard’s ...

For decades, marketers could afford to build a brand around one big piece of communication. Today, consumers move across retail, social, entertainment, search, physical experiences and, increasingly, ...

Liquid I.V. has hired Poppi’s former chief marketing officer (CMO), Jenny Danzi, to lead its marketing department. In a statement, the Unilever-owned electrolyte drinks brand confirmed it has tapped ...

Fabiola Torres is the Global CMO at Gap and is known for her expertise in building emotional brand connections through creative campaigns. With a background in bridging generational gaps through music ...

In a survey of 4,000 U.S. consumers conducted by Deloitte in August and September, 50% said they plan to shop for ...

There’s no “I” in Skydance, so ads leader Jay Askinasi is forming his new team. Following the recent completion of the $110 ...

The adtech firm’s publisher inventory and audience data will be integrated into the holdco’s AI Media Machine.

A 335-page IPO plan shows a profitable second quarter, a concentrated customer base, and compute deals that send hundreds of ...

McDonald’s decision to end its FIFA sponsorship, which began in 1994, is unrelated to recent headlines about the association, ...

The Muppets are singing a new Christmas carol for Walmart’s holiday campaign. The retailer teamed up with Disney and The Muppets Studio for “A Who Knew Carol,” which reimagines the classic 1992 movie ...

Under Meta’s new terms coming into play Oct 30, advertisers are “solely responsible” for whatever its AI creates ...

The beverage giant hosted two separate pitches after Publicis resigned its North America media business for PepsiCo.