The make-up brand hosted Diwali parties for creators in Mumbai and Delhi in 2025, and GRWM videos from the nights went up on ...

TBWA Backslash report finds 75% suspect viral content is engineered or artificially boosted, raising concerns over influencer ...

Harish, who ran ‘Finance With Harish’, died days after a public dispute over his credentials and the loss of his main social ...

Meta says 45% of recommended Instagram Reels are now less than 24 hours old, as its Partnership Ads business crosses a $15 billion annual run rate ...

Epigamia collaborates with Farah Khan and Chef Dilip for a recipe-led content series showcasing Greek yogurt through ...

The skincare brand is using an episodic vertical series to weave its products into the storyline as advertisers experiment with short-form fiction beyond conventional digital ads ...

YouTube Music is rolling out labels for AI-generated songs, helping listeners identify tracks created using generative AI.

From ChatGPT and Google to OnePlus, Myntra and Nykaa, explore how brands are using micro-dramas to blend storytelling, ...

Nine LinkedIn creators urged users to switch from ChatGPT to Canva with near-identical posts, sparking a debate on influencer ...

Sarah Sarosh reveals how Impulse Coffees is moving beyond her influencer audience through paid advertising, creator ...

From Britannia and Nykaa to Tata Motors, JK Super Cement and Underneat, brands are moving from one-off films to episodic ...

As festive advertising gets crowded, the brand is experimenting beyond the conventional TV and digital film with a ...