New guardrails let customers cap credit use, swap seats for credits and pick pay-as-you-go or flat-rate billing — easing ...

Martech budgets just hit a five-year low, yet half of stack capability goes unused. A four-factor audit shows what to cut ...

Legacy CMS platforms were built to rank pages of links. Answer engines lift passages, and content they cannot parse leaves ...

DAM was infrastructure. It was digital plumbing: the unglamorous backend system that kept logos organized, brand assets discoverable and creative teams sane when a last-minute request came in for ...

Starbucks stopped buying visits with discounts and started funding baristas. Here is what that shift means for marketers ...

The new agentic composition and work stream layer lets humans and AI agents co-manage content, integrations and full fleet ...

New research from SuccessKPI and CMSWire evaluates contact centers across 7 benchmarking areas for a holistic view of how ...

Your vendor’s defaults are running your CX, and courts now hold you liable for them. Here’s what to decide before planning ...

Treasure AI will charge by email engagement, and it just launched real-time web personalization to back the bet.

HubSpot is eliminating about 7% of its workforce and replacing Hub-based product teams with teams that own customer results ...

Maryland's new law draws the line for grocers: shopper data can fund a discount but can't raise a price. What's ahead for marketers?