MAICON 2026 warned that cutting junior roles today cuts tomorrow’s senior marketers, and made the case for turning ...

Any agent with write access can turn one bad decision into a segment and a repeated action. Lifecycle teams need intervention ...

Regulators now expect proof behind every claim about what automation does for customers. CX leaders hold that evidence. Few ...

Brands have spent years making product stories consistent across campaigns and channels. AI-assisted shopping creates a ...

Starbucks stopped buying visits with discounts and started funding baristas. Here is what that shift means for marketers ...

New guardrails let customers cap credit use, swap seats for credits and pick pay-as-you-go or flat-rate billing — easing ...

The new agentic composition and work stream layer lets humans and AI agents co-manage content, integrations and full fleet ...

Legacy CMS platforms were built to rank pages of links. Answer engines lift passages, and content they cannot parse leaves ...

Martech budgets just hit a five-year low, yet half of stack capability goes unused. A four-factor audit shows what to cut ...

Your vendor’s defaults are running your CX, and courts now hold you liable for them. Here’s what to decide before planning ...

Treasure AI will charge by email engagement, and it just launched real-time web personalization to back the bet.