Artisans has now launched their new 7Artisans AF 10mm f/4 APS-C lens. It weights 71g only and costs 699 yuan (104 USD). It ...

Fujifilm has just announced the Fujifilm Instax Mini EVO 2 hybrid Instant camera, a camera definitely inspired by the X100 ...

The TIME magazine has just declared the be best inventions of 2026. Along with the iPhone Duo, the Anker Prime Charger, the ...

Some Fujifilm shooters develop apps, others work on Netflix productions, and some win (or even launch) photography ...

Inception and Positioning: In case of the GFX100RF, the design process starts by focusing on compact and lightweight goals, ...

Fujifilm Reinforces Production Facilities for instax™ Films 3 billion JPY capital investment to cater to global demand increase Increasing production capacity by approx. 20% compared to FY2026 TOKYO, ...

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A few weeks ago we shared the first image of Thypoch AF 23mm f/1.4 lens for Fujifilm X mount, as well as the first specs. Well, thanks to an anonymous source (thanks!), we can now share also ...

A newly published Fujifilm patent of October 6, 2026, describes a potential refinement to the company’s existing phase-detection autofocus (PDAF) technology. Rather than introducing a completely new ...

It’s been a while since i made a recap of all the Fujifilm X-T6 and XF50-140mmF2.8 II rumors. And I guess it’s high time to make one, since the fake mage X-T6 leak of months ago is still circulating ...

The Meike AF 85mm f/1.8 for Fujifilm G mount is gaining popularity rather quickly. No surprise, given its ultra affordable price tag compared to native Fujinon G mount lenses. Well, you can now get it ...