The beverage giant’s selection of Omnicom as its North American media agency is its latest move to reorganize marketing to ...

The company is on track to realize $900 million in cost savings and is seeing momentum in integrated media, which grew over ...

The collaboration with the popular video game includes creator content, in-game items, packaging and giveaways in support of ...

The effort spotlights various styles and arrives as parent Gap Inc. continues to emphasize entertainment marketing.

The animated feature, which comes out just weeks before the start of the holiday season, stars Bill Hader as The Cat in the ...

Actor D’Arcy Carden serves as Chief Giftologist in a new campaign that will be supported by a bigger creator push around ...

From Liquid Death’s use of AI to Graza’s packaging, upstarts are finding innovative ways to take market share from legacy ...

While the streamer grew revenue 12% year over year in Q3, it expects ad revenue to come in $300 million lower than previously ...

A proposed FTC consent order mandates nondiscriminatory access to the platform and puts firewalls in place, but some Publicis ...

Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative ...

At ANA Masters of Marketing, CMO Marcel Marcondes explains how the company is working to shift from an advertiser to a ...

Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra ...