How a brand sounds can decide whether anyone notices it, says VML’s chief strategy officer, a Drum Awards Festival juror.

Rexona (known as ‘Sure’ in the UK) invented the anti-perspirant category. It’s the number one brand in the world, and it’s ...

AI is moving from advising customers to acting on their behalf. Sean Muzzy, Acxiom’s president, shares new research into how ...

If Barbie demonstrated anything, it was the importance of building a marketing ecosystem around a film long before audiences ...

Challenger brands need strategy and creativity before scale. Discover why positioning matters more than budget for small ...

On Christmas morning, they’re all in pajamas. Mum lifts a gift out of a The Perfume Shop bag and unties the ribbon. It’s the ...

We chose the topic of global campaigns because the process involves so many moving parts. Strategy, creative development, ...

More importantly, though, there are hidden costs: cognitive load, delayed decisions, and missed opportunities for testing.

Forrester expects conversational search to bring the first big change to retail websites in decades. Commerce media columnist ...

They assumed we do not need to ask consumers whether they want to be healthier. Surely everyone does. Surely children ...

There was a time when Lyft didn’t want an ad business at all. Having had one for three years, it’s now looking at ...

Adding 5% to last year’s media budget isn’t a strategy, it’s a hedge – and an expensive one. Journey Further’s Lydia ...