Shopping affinity data also reveals significant opportunities within other industries as well, including men’s athletic socks ...

Some political buyers are finding that reaching millions of the wrong viewers can cost less than reaching only the right ones.

Why this week’s Wedgewood polling scandal was inevitable once the gatekeepers were gone. Plus why political advertising is a game of skill not dollars.

The Echostar/Dish Network architect’s latest media venture looks like more than simply a passive investment in low-power television stations.

It’s Monday. It’s Fall and there are cobwebs on bushes and maybe in your vision for what the heck is going on in the market ...

For years, the debate over ATSC 3.0 — marketed as “NextGen TV” — has been framed as innovation versus inertia. Supporters promise sharper images, interactivity, and a modernized over-the-air ...

Why Netflix’s big layoff is a sign of deeper issues afoot and what to make of all those men watching microdramas.

When I coined the term FAST back in 2018, it was a goofy acronym for a category most people in the industry weren't sure would amount to much. Six years later, FAST accounts for around 10% of all U.S.

CBS now shares a corporate home with HBO, CNN and Warner Bros., along with roughly $80 billion in net debt. With the Warner Bros. Discovery acquisition complete, Skydance is targeting at least $6 ...

It’s easy to overlook some macro trends because it’s so hard to keep up in a fragmented world. Sometimes the play by play of ...

The market-leading streamer engineers these titles for an audience that is simultaneously broad and specific. There are 70.4 million adult Netflix users who like action films across 49.5 million ...

This week’s legal petition by HC2 Broadcasting Holdings Inc., the largest owner of low-power television (LPTV) stations in the United States, to the Federal Communications Commission (FCC) marks a ...