“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media ...

While comScore’s Video Metrix had been limited to desktop and PC, on Monday the company unveiled an update that will allow the video measurement tool to account for mobile, tablet and over-the-top ...

Any modern age marketer worth his salt is under substantial pressure to prove the ROI (return on investment) behind his marketing activities and endeavors. Awash in endless reams of data from dozens ...

Advertising measurement platform VideoAmp says it now offers a second-by-second measurement tool for TV-video marketers. The measurement tool combines data from smart TV ACR (automated content ...

The test is billed as an “important milestone” in the association’s push to build a cross-media measurement solution for the industry When you purchase through links on our site, we may earn an ...

Viacom, Ellen Digital Network and Corus Entertainment have joined the Global Video Measurement Alliance (GVMA), a joint effort to establish new digital video measurement standards, starting with ...

This application note teaches the users on how to measure video signals using the DS6000 oscilloscope. Step-by-step procedures will be presented with the aid of figures for easy understanding. This ...

Nielsen announced this morning it will now be able to measure the viewing taking place on Amazon Prime Video, through its Subscription Video on Demand Content Ratings solution. This product, first ...