Campaign Breakfast Briefing returns to Dubai on November 13, exploring OOH advertising, creativity, measurement and ...
Mastercard revamps its Dubai Experience Centre with immersive demonstrations and collaboration spaces to strengthen customer ...
The proposed collaboration between Publicis Sapient and Otech combines regional technology capabilities and global enterprise ...
YouTube Shopping launches in the UAE, Saudi Arabia and Egypt with Amazon, enabling eligible creators to earn commissions from product recommendations.
Seef Properties introduces AI avatars across its Bahrain malls with Total CX, expanding customer support and using visitor insights to improve services.
Jazeera Airways brings its Vanguard Symphony Orchestra sponsorship on board with a live performance for passengers flying ...
AppsFlyer's Sarah Maina explains how marketers can distinguish genuinely incremental demand from purchases that have simply ...
Former Moloco revenue leader Dock Kim will expand Bidease's regional presence and growth across gaming, shopping and fintech ...
Through four lifestyle personas, hero films and regional creator collabs, the Hyundai MEA campaign shows SUVs that fit the ...
Advertisers can activate their own audiences and access more than 4 million third-party segments on Netflix from November.
WEEKENDS is using social-first content, earned-media outreach and a six-DJ Halloween activation to build a youth community ...
Edelman Middle East’s Justin Westcott says AI savings should fund a broader strategic role for communications, not just ...
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