Blinkit has partnered with Pokémon for a limited-edition collectible campaign that turns its delivery bags into part of a ...

As experiential budgets grow, marketers are moving from attendance and engagement metrics to brand impact, customer intent and measurable business outcomes Experiential marketing in India is entering ...

The partnership will support the Indian Padel Tour's 19-tournament calendar across 10 Indian cities during the 2026–27 season Mercedes-Benz India has been announced as the title partner of the Indian ...

At its first product keynote, Tinder unveiled AI-powered matching, live dating events, safety upgrades and new social modes to redefine modern connections Tinder has unveiled its most significant ...

The new Bengaluru-based practice will combine creative strategy, AI-enabled production, performance media and measurement through dentsu’s Results in a Box model Dentsu India has launched Dentsu ...

The conference brings theatre practitioners and cultural voices together to raise awareness of Kashmir’s theatrical heritage and strengthen the region’s performing arts ecosystem Kashmir has hosted ...

CMO, Tilaknagar Industries, on creating brand experiences that move beyond reach to build cultural relevance, consumer memory and lasting brand equity Ahmed Rahimtoola, CMO of Tilaknagar Industries, ...

After more than 13 years with Inextis, Sandhu takes on a broader mandate spanning business growth, client relationships, people and operational excellence Inextis has elevated Sneha Sandhu to Managing ...

As brands explore owned IPs alongside traditional sponsorships, the focus is shifting towards community-building, category relevance and long-term audience engagement For years, brands have paid to be ...

The new avatar of HDOR aims to turn everyday movement into lasting habits through running, walking, cycling and community participation Procam International has unveiled a new avatar of HDOR – 100 ...

The outdoor activation transforms a New York billboard into a three-dimensional display of oversized earrings built around the brand’s piercing heritage Claire’s has transformed a billboard in New ...

The limited edition can, launched exclusively on Zepto in Delhi NCR, uses scarcity, football fandom and collectability to turn a beverage into a keepsake Stealing the spotlight before it even arrived, ...