Blinkit has partnered with Pokémon for a limited-edition collectible campaign that turns its delivery bags into part of a ...

As experiential budgets grow, marketers are moving from attendance and engagement metrics to brand impact, customer intent and measurable business outcomes Experiential marketing in India is entering ...

Author and brand strategist Suhel Seth examines India’s civic failures and calls for greater accountability Author, brand strategist and columnist Suhel Seth launched his latest book, WTF India: Are ...

For decades, retailers measured success through footfall, conversions and sales per square foot. Today, some of the world's most influential brands are pursuing a different metric: fandom. Nike's ...

Industry leaders examine how brands can use festivals and cultural moments to build relevance, while balancing creativity with authenticity, sensitivity and business impact A billboard went up in the ...

The limited edition can, launched exclusively on Zepto in Delhi NCR, uses scarcity, football fandom and collectability to turn a beverage into a keepsake Stealing the spotlight before it even arrived, ...

The first collaboration between adidas Originals and VegNonVeg reworks the Samba as an open-back mule, drawing on the form, colours and ornamentation of the traditional Indian Jutti adidas Originals ...

The third edition of Hyundai’s customer engagement initiative will run from October to December, featuring family entertainment, live experiences, interactive activities and community-led experiences ...

Executed by Posterscope India, the festive outdoor installation uses a moving swing, 3D elements and Havells Wires branding to create a visual Ganpati experience The festive season has prompted ...

CMO, Tilaknagar Industries, on creating brand experiences that move beyond reach to build cultural relevance, consumer memory and lasting brand equity Ahmed Rahimtoola, CMO of Tilaknagar Industries, ...

After Onam in the South and Ganesh Chaturthi in the West, the festive calendar now moves towards the East, where one festival virtually takes over the cultural landscape. It is Durga Puja. While ...

Hosted at 24/7 Bar, The LaLiT New Delhi, The Doll House brought together beauty, drag, music and performance for a Dolly Parton-inspired night under Kitty Su’s Pure Love Friday Delhi's nightlife took ...