With YouTube's new AI tool rollout, both creators and brands need to be more strategic on how they balance human strategy.

At PI LIVE, we heard from stage host Deirdre Mc Gettrick, the CEO and Founder of uFurnish, who shared her reflections on the ...

Rakuten Advertising has removed PayPal’s Honey browser extension from its network, according to an email shared with partners. The email states, “We are writing to let you know that Publisher, Honey ...

Reporting live from the floor at PI LIVE 2026, Lauren Ingram's end of the funnel session taught us how to best optimise for ...

You can update your preferences at any point by clicking 'Edit Your Cookie Settings' in the footer of the website. To find ...

Adtraction’s Simon Gustafson asks what AI visibility is worth, and to whom. Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that ...

We spoke to Tota Haba from Benefit and Megan Duong from Plot to investigate what's working for beauty brands 2026.

Insight Agent and Growth Agent are both powered by Optimise's Partner IQ and aim to help advertisers understand performance ...

We heard from Benefit Cosmetics about how beauty brands are winning with creator marketing this week. Plus, Gymshark seemed ...

Affiliate marketing has spent years adding new partner types. Publishers were joined by voucher sites, cashback platforms, ...

Few creator subcultures have demonstrated the raw commercial impact that #BookTok brings. What simply began as individual ...

At PI LIVE 2026, leaders Adam Ross, Santi Pierini, Sean Sewell and Todd Crawford joined Jennifer Goodwin onstage to discuss a 10x affiliate industry growth.