Longer, more personal queries reveal the needs, trade-offs, and situations behind intent — giving marketers a richer view of ...
The $5.7 billion acquisition could tighten the link between data and activation — or leave marketers managing another ...
Cutting spend feels risky. Keeping an unprofitable tactic often feels safe. Better evidence helps you challenge that ...
As buyers put more trust in their own AI agents, sales reps face a new challenge: proving why they still deserve a seat at ...
Yes, but speed was never the hard part. What matters now is deciding, in the moment, which messages to send and which to hold ...
Unbound 2026 saw big product announcements on the main stage and other news that flew under the radar. Let’s break it all ...
AI can increase output while creating more work for your best people. Three practical checks can help you avoid that trap.
AI makes it possible to combine search, social, ecommerce, and commercial signals for a more continuous view of brand health.
Eighty-five percent of advertisers plan to increase spending on retail and commerce media networks over the next year, ...
The company wants more human review of AI content, but won't guarantee that following the rules will bring back lost search ...
Consumption-based AI pricing makes marketing budgets unpredictable. Here is how HubSpot’s new spend limits and seat swaps ...
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