This year's theme, 'Media means business', explores media’s ability to build brands, change behaviour and deliver commercial ...

The brands that win in future won't search for a mythical unified audience. They'll connect many different audiences in many ...

Commercial radio reaches 9m more people than the BBC. Global’s Heart recorded 13m listeners, while Bauer’s portfolio declined ...

Ross Jenkins discusses what sets Mediahub apart, why brands continue to over-invest in social media and the future shape of AI-driven agencies.

Brands can build on OOH’s reach by inviting people not just to see a campaign, but to stop, join in, and become part of the ...

Specials The Media Leader Specials The best conversations happen when smart people push back, add context, share what they’re seeing and help shape what ...

Stagwell's global chair of media and commerce discusses the rationale for its new media agency and the degree to which agency ...

The Big Four global agency holding groups reported mixed results in the second quarter, ranging from an improved decline by WPP to mid-single-digits organic revenue growth for both Omnicom and ...

Free at launch with paid tiers to come, it is essentially Hyde’s column with multimedia bells and whistles. Her first ...

Burns added: “The findings from Sound Profits show that better results don’t necessarily require bigger budgets. By reallocating a small share of search and social spend to audio, brands can unlock ...

Adwanted UK is the trusted delivery partner for three essential services which deliver accountability, standardisation, and audience data for the out-of-home industry. Playout is Outsmart’s new system ...

News analysis, opinion and insight for media and advertising professionals ...