As highlighted in our previous report, published in 2023, children’s TV exposure levels have followed a clear downward trend, across all advertising categories. Acknowledging this shift, we have ...

The complainant, who believed the ad objectified women and trivialised and condoned violence, challenged whether the ad was harmful, offensive and irresponsible.

Helpful information on the advertising rules and examples of previously published ASA rulings based upon topics, issues and media channels.

The first ad showed text that stated “This is not your average trading indicator” followed by a red cross emoji. Further text stated “Precise Buy & Sell Signals”, “Automatic TP & SL Zones”, ...

Find out how the ASA partners with major online ad and social media platforms to help tackle online scam ads and how to report scams to us and other bodies ...

Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.

From step counters to heart-rate monitors, health apps are becoming increasingly sophisticated. As advertisers promote new health-monitoring features, they should take care not to overstate what their ...

Vitamin drips, or intravenous nutritional therapy (IVNTs) have increased in popularity and the claimed benefits of IV vitamin infusions were the subject of three ASA rulings in December 2023. Because ...

A VOD ad, paid-for YouTube and TV ad for Innocent drinks, seen in May 2021: a. The TV ad featured an animation in which characters sang a song with the lyrics: “We’re messing up the planet. We’re ...

At the ASA we’re committed to using technology to deliver more effective regulation. Since 2021, we’ve been investing in our data science capabilities and building a team to help us take on the ...

The app store listing and an in-app storefront for the mobile game F1 clash, seen in August 2024, was still appearing in May 2025: a. The app store listing featured text which stated, “Offers In-App ...

On 8 October 2023 the FCA took over the regulation of ads for ‘qualifying cryptoassets’ – cryptoassets that are transferable and fungible, including cryptocurrencies and utility (fan) tokens – and ...