The effort spotlights various styles and arrives as parent Gap Inc. continues to emphasize entertainment marketing.

The collaboration with the popular video game includes creator content, in-game items, packaging and giveaways in support of ...

At ANA Masters of Marketing, CMO Marcel Marcondes explains how the company is working to shift from an advertiser to a ...

The animated feature, which comes out just weeks before the start of the holiday season, stars Bill Hader as The Cat in the ...

From Liquid Death’s use of AI to Graza’s packaging, upstarts are finding innovative ways to take market share from legacy ...

Actor D’Arcy Carden serves as Chief Giftologist in a new campaign that will be supported by a bigger creator push around ...

A proposed FTC consent order mandates nondiscriminatory access to the platform and puts firewalls in place, but some Publicis ...

While the streamer grew revenue 12% year over year in Q3, it expects ad revenue to come in $300 million lower than previously ...

The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.

Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra ...

The campaign, which will run across social, retail, TV and OOH channels, comes as the category continues to face pressure ...

The caffeinated, spicy-cherry-flavored soda is finding traction with “zillennial” consumers and grew volume more than 20% ...