Omnicom's organic revenue rose 7.3% during the third quarter. WPP and Omnicom were the big winners in an agency review ...

Omnicom's organic revenue rose 7.3% during the third quarter. WPP and Omnicom were the big winners in an agency review ...

Almost all brands now operate creator marketing programs with an always-on component, while more than half work with at least ...

Media mogul John Malone predicts Elon Musk's SpaceX may invest $8-$10 billion in Skydance to help CEO David Ellison reduce ...

The move comes as the company’s other divisions, including Jared, begin rolling out holiday-themed campaigns, and as Signet ...

Advertisers have a reason to keep TVs in ambient mode. A partnership that brings AI-powered commerce to Android TVs will turn ...

The research company estimates regional sports availability of MLB games still contributes 43% of the MLB's total $3.7 ...

Peacock's ad business was up 23% to $586 million vs. the same period a year ago. Peacock now represents 33% of all NBCU ad ...

That's what OpenAI announced Wednesday, disclosing 100,000 advertisers - up from 60,000 on Oct. 7. At the current rate, they ...

A gateway and terms of service for agentic shopping will allow consumers to shop across the retailer's websites and ...

Nicky Vita, head of strategy at JOAN London, said: “The pitch gave us a clear opportunity to bring our strategic and creative ...

Financials weren't disclosed, but the companies said that the deal provides Common Interest with the option to become the ...