The results of the midterm elections in two weeks are going to be determinant for America's political future. One thing is clear, political advertising expenditures are about to reach a new record.

The largest ad-supported free wireless service in the United States introduces the 'Way Too Smart to Pay Dumb' Campaign. TextNow offers advertisers a brand-safe owned and operated inventory, and a ...

Google wants to overturn one of performance marketing’s most entrenched rules: first, you define how much money you have, and then you decide how to spend it. Its latest proposal partially flips that ...

Gilead's Hispanic HIV testing and prevention campaign. Jorge Gamboa, Brand Manager of Sangría Señorial Zero and Sidral Mundet tells Portada about his marketing plans. Plus, seven additional brand ...

Portada sat down with Sergio Carrera, former general manager for US operations at Editorial Televisa, about his new venture Waleteros.com, a pre-paid debit card with services that could be ...

How much does FIFA depend on Lionel Messi? Explore how the FIFA business model relies on the sport's biggest global star. In the upper echelons of multinational business, the greatest nightmare is a ...

Portada’s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico ...

The global media landscape in 2026 is undergoing a structural shift. As holding companies compete for market dominance, two contrasting strategies have emerged: Publicis Groupe’s aggressive expansion ...

Is storytelling dead? Discover how vibe-driven narratives and emotional cohesion are redefining brand meaning in the AI-powered attention economy. In his latest contribution to Portada, Santiago Durán ...

Be it to increase brand equity or drive World Cup-related consumer spending, the expanded 48-team tournament in North America will ignite unprecedented marketing spending across a wide range of ...

Criteo has become OpenAI’s first technology partner for inserting ads into ChatGPT. Here’s what this alliance means for programmatic advertising in 2026.