New Delhi: Sachin Tendulkar has become a strategic investor in Metasports Interactive, the mobile sports gaming company behind cricket strategy game Hitwicket. Launched in 2020, Hitwicket is a ...
Linear TV's share of a media budget rises to 40% under attention-led planning, as research shows the medium holds attention longer than user-generated video platforms ...
CEO Saugata Gupta says Project SETU has reduced trade incentives, freeing up funds for ATL campaigns, while media-buying efficiencies are helping support investments in digital-first brands ...
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