With the 2026 midterm elections just a day away, political professionals are hunkering down to see whether their hard work ...

Every cycle, it happens: the late money shows up and many campaigns find themselves scrambling to spend it wisely.

The 2025-2026 political cycle is the most expensive in U.S. history. New spending numbers tracked by AdImpact this week show $11.21 billion in ad buys and reservations, a staggering figure that’s ...

Public narrative around an issue doesn’t always reflect what people value. Take diversity, equity and inclusion initiatives, for instance. Many companies have seemingly distanced themselves from the ...