With the 2026 midterm elections just a day away, political professionals are hunkering down to see whether their hard work ...

Odd as it may sound, Democrats would be wiser to emphasize Trump's more trivial-seeming flubs in order to reach persuadable voters.

Every cycle, it happens: the late money shows up and many campaigns find themselves scrambling to spend it wisely.

In most cases, those mailers are cast into trash cans and recycling bins, often without a second thought. But one nonprofit ...

The 2025-2026 political cycle is the most expensive in U.S. history. New spending numbers tracked by AdImpact this week show $11.21 billion in ad buys and reservations, a staggering figure that’s ...

Public narrative around an issue doesn’t always reflect what people value. Take diversity, equity and inclusion initiatives, for instance. Many companies have seemingly distanced themselves from the ...

This midterm cycle is on pace for a record year. Kinetiq Political Insights projects political ad spending will reach nearly $12 billion this midterm cycle. With more money comes more scrutiny, and ...