I have been in the digital marketing industry for 20 years and currently work in marketing for a D2C manufacturer.There is a ...

Marketing teams have become vastly better at optimising campaigns and communications through ever-more precise data and ...

Ask the marketing head of a mid-sized skincare or snack brand how many agencies they work with, and you'll often hear four or five. One runs Meta ads. Another m ...

Permission marketing is a form of advertising where the intended audience can choose to receive promotional messages.

In-store retail media platform GroceryTV announced Wednesday a partnership with Esri to enhance Grocery TV’s behavioral and psychographic targeting across its national retailer-owned network of 6,700+ ...

Successful marketers don’t just tell consumers to buy a product; they use brand storytelling, data, and personalization to create appeal. Instead of issuing a command, they show consumers how ...

Ulta Beauty’s presence at CES signals a deeper shift underway in modern retail. In this episode of The Speed of Culture podcast, Matt Britton sits down with Kelly Mahoney, chief marketing officer at ...

In a previous post, I dove into some survey results to explain why segmentation has evolved into a foundational concept for network security. Specifically, I discussed how a dual segmentation approach ...

A new standard has been set in luxury retail – and brand identity is leading the charge. Saks Global CMO Kristin Maa goes 1:1 with Kate Terhune to take us behind the scenes of their newly unified ...

“If I could change one thing about my organization’s segmentation approach, it would definitely be to further automate and integrate our segmentation tools and processes. By leveraging automation and ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...