Is RFM Analysis Outdated? Practical Methods for 'Living Segmentation' Based on Purchase Psychology and Usage Scenarios

I have been in the digital marketing industry for 20 years and currently work in marketing for a D2C manufacturer.There is a ...
Analytics Insight

Why Consumer Brands Are Putting Their Marketing Data Under One Roof

Ask the marketing head of a mid-sized skincare or snack brand how many agencies they work with, and you'll often hear four or five. One runs Meta ads. Another m ...