Life has been a whirlwind. Dreamforce, quarter end, client onsites, and fall break with my kids squeezed in the middle. I have a routine before every trip. Everything gets packed the night before.

So which of your dashboards should hand off to an agent, and which should stay? Business intelligence is changing. Nearly every day brings a new headline about “headless this,” “MCP that,” or a ...

As an Elite Snowflake partner, Atrium helps enterprises turn their data into AI that delivers measurable results. We’re spending World Tour day around the Javits Center. Join us for breakfast before ...

Why did the warehouse bill climb when nothing broke? Cloud data warehouses don’t get expensive because they’re poorly designed. They get expensive because their defaults favor flexibility and ...

What did you miss if you didn’t walk through our doors at Dreamforce this year? Besides a genuinely great spot, good food, some of the best people in this business, a trip out to Sonoma and Napa, ...

What does a governed revenue foundation actually require, and what should you do about it now? If your quote-to-cash process depends on a managed package, a few spreadsheets, and one person who ...

So what actually changes for the business, and not just for the roadmap? The best Dreamforce 2026 takeaways came out of a room rather than a keynote. Atrium ran its Lounge three blocks off Moscone ...

Austin, Texas – September 9, 2026 – Sverica Capital Management LP (“Sverica”), a private equity investment firm, announced today that it has made a strategic growth investment in Atrium (“Atrium” or ...

If you’ve sat in enough of these meetings, you know the pattern. Someone on the business side gets excited about what AI could do for underwriting, for wealth advisors, for fraud review. They bring ...