The biggest creators are cutting their brand rosters. The partners they keep are being asked for equity, product input and ...
This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing looks at why ...
That leaves publishers looking again at a fix they’d long put off: running their own ad infrastructure through IAB Tech Lab’s ...
Keep up to date with Digiday’s annual coverage of Advertising Week in New York. More from the series → Advertising Week New York, a four-day conference that draws nearly 20,000 of adland’s finest, is ...
Since OpenAI started selling ads in ChatGPT in February, advertisers have kept coming back to the same complaints: they can’t measure the ads properly, they don’t have enough formats to work with and ...
Media agencies are navigating an increasingly complex advertising landscape, as economic uncertainty, fragmented media consumption and rapid advances in technology continue to reshape how brands reach ...
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → You know it has been ...
Nobody at Advertising Week New York this week will be stuck for conversation, though to be fair you could have said that ...
Execs at DPS described how they’re preparing for a post-search era by prioritizing direct audiences, diversified revenue and ...
YouTube has long been the platform people go to learn how to do things. Now it seems AI systems are increasingly sending them there too. Across LLMs and AI search products, YouTube is emerging as a ...