Created with Courage, the campaign turns a cryptic question on billboards into a playful introduction to Hulu’s expanded entertainment offering on Disney+ Disney+ Canada has launched a national out-of ...

As brands demand clearer returns from experiences, industry leaders argue that measurement should follow the objective of each activation rather than force every experience into a sales-led framework ...

Rusk Media’s homegrown music IP I-Popstar is returning for its second season on 29 September, with the new edition set to ...

The company will host the Gala Dinner for around 300 global wedding professionals in Udaipur, taking guests through the Baraat, Pheras and Reception Tamarind Global Weddings is set to showcase the ...

As brands pour budgets into live experiences, the person holding the microphone is quietly doing some of the most important risk management in the room Every brand that invests in a live event is, in ...

E-Factor Experiences’ MD and Co-Founder links economic growth with rising discretionary spending and demand for better experiences India’s economic growth will increasingly influence how consumers ...

The second edition of the Sikkim Arts and Literature Festival (SALF) 2026 will take place from October 28 to 30 at Ridge Park ...

The three brands use adjacent OOH sites on Mumbai’s Western Express Highway to create a sequential narrative spanning matchmaking, grooming and fashion On Mumbai's Western Express Highway, three ...

A wedding-style invite usually promises a celebration. For Twamev by Manyavar, it was also the opening line of a product launch. Ahead of its 'Truly You' campaign with Orry, the occasionwear brand ...

India's events industry sells spectacle. The people who build it know the real story is written in the two days before the lights come up Every event, whether a corporate launch, an award night or a ...

International buyers highlight Kerala’s wellness, culture, heritage, nature and homestay offerings while calling for stronger global tourism marketing The 13th edition of the Kerala Travel Mart (KTM) ...

When live events go off script, the emcee becomes the brand’s first line of defence—turning unexpected moments into seamless experiences In the high-stakes world of live corporate events, the emcee ...